Their corporate identity was particularly designed to incorporate as many elements as possible linked to their area and their purpose. The black and green lines are meant to represent the T and P of Transition Penwith as well as the descent of Peak Oil (black) and rise of renewable energy (green). The overall shape represents a fish, one of the main industries in the area likely to be affected by Peak Oil and the green and blue halves represent the land and sea. An orange sun rounds off the identity depicting a clock running out of time.

Product
Corporate Identity
Poster
Leaflets