Sustainable Graphic Design |
The success of the Transition Town Totnes project I feel is paramount to helping society to live in the future beyond the time of Peak Oil which is rapidly approaching. The scheme aims to educate the community towards alternative local sources of fuel, food and housing which all can be used in the future to help us become more resilient.
The identity itself represents the clock tower in the centre of Totnes, the arch beneath depicting the Peak Oil curve synonymous with Dr M King Hubbert who first discovered the phenomenon. The identity has set a precedent for other Transition Initiatives to follow, keeping some sort of control over the branding for the entire movement.
Product
Corporate Identity
Posters
Leaflets
Totnes Pound
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