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| Positive Branding One of the fastest growing sectors of the economy today is that of the social enterprise. Why? Because they have a clearly defined purpose, people support what they are setting out to achieve, want to work with them, for them and to see their business succeed. Positive branding. When moving your business to concentrate more on your values, vision and purpose it maybe necessary to evolve your brand too. It might help to know that I have spent at least 10 years of my career within the branding profession and so can help, advise or even design your new identity if you so wish. I am keen to assist as many businesses as I can that are either already adopting sustainable practices, are keen to do so or are setting out to enhance the community in a positive fashion. Bringing their CSR policy into the actual work they do on a day to day basis. Something I am hoping to do personally through my involvement with PL:21 - a transition initiative, setting out to attain more 'Positive Living in the 21st Century' for my local town and its surrounding area. |
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